How It Works
Marketing Services Built to Grow
Without the Complexity.
Designed to seamlessly connect your e-commerce platform with major digital marketing partners. From account setup and store integration to campaign activation and continuous optimization, AdSwift handles the complexity so you can focus on growing your business.
Increase Your Product Visibility Across Europe.
AdSwift is a global eCommerce and digital marketing automation platform. Our SaaS solution helps brands and marketing agencies manage and advertise product catalogs through high-performing incremental Shopping Ads, designed to launch quickly and seamlessly.
Google Shopping
Complementary, profitable campaigns powered by a proprietary bidding algorithm. Reach customers across 36+ European countries and drive incremental sales with minimal operational effort.
Bing Shopping
Extend your Shopping campaigns and connect with ready-to-buy shoppers across Microsoft’s network, with global coverage and above-average spending power.
Price Comparison
Reach shoppers where purchase decisions are made. Get visibility on price comparison sites and connect with high-intent customers actively comparing products before they buy.
Trusted by Performance-Driven Webshops across Europe.
Creates measurable impact while saving valuable time.
Plug and Play
AdSwift brings your store and marketing partners together, making campaign setup and optimization faster and easier.
Works Alongside Any Setup
Whether you run campaigns yourself or with partners, AdSwift adds smarter activation without disrupting what already works.
Fully Transparent
Clear insights into your campaign setup, performance, costs, and results, so you always know what is happening and why.
Google Shopping
How Cost Per Sale Google Shopping Campaigns Work.
Whether you are new to Google Shopping or already running ads, AdSwift accelerates your progress. We simplify launching and scaling Google Shopping Ads, managing everything from account setup and store integration to campaign activation and ongoing optimization. AdSwift manages the details so you can focus on growing your business.
- Grow through Google Shopping, without the technical hassle
AdSwift connects your webshop to an experienced Google CSS partner, trusted by 25,000+ brands across 36+ European markets.
- Increased visibility without upfront ad spend
Through a Google CSS partner, you can secure more valuable Shopping positions that might otherwise go to competitors. You only pay once an order has actually been shipped.
- Go live fast without disrupting your current setup
Campaigns are set up through a separate Merchant Center ID and run using machine learning, leaving your existing Google Ads setup untouched.
- Smart auction structure that prevents self-competition
Merchant-level deduplication keeps your campaigns from driving up each other’s costs in the same auctions. More visibility, without bidding against yourself.
Step 1
Connect Your Store
- Connect your store
Create your account, add your business details, and install the Shopify AdSwift app to sync your products and prepare your campaigns.
- Select plan and set your campaign goals
Select your plan and service, set your monthly budget cap, campaign period, and ROAS targets. AdSwift will then notify the appropriate partners to prepare for your launch.
- Promote your full catalog or selected products
Stay in control with full-catalog campaigns on a fixed CPS rate, or choose targeted product campaigns with custom exclusions and CPS settings.
Step 2
Campaign Activation
- Products synced automatically
AdSwift syncs your products, builds the required product feed, and connects you with the right partner so your campaigns can be launched.
- The Google CSS partner sets up the campaign
The Google CSS partner automatically creates a separate Google Merchant Center ID and sets up a Google Ads account to activate the campaign.
- Data learning phase
The phase where the Google CSS partner learns which bids work best for your campaign. As the algorithm tests different signals, performance may fluctuate more than usual.
Step 3
Product Gets Promoted
- Automatic catalog updates
Your product data stays up to date automatically, so campaigns always work with the latest prices, availability, and product details.
- Performance dashboards
Monitor campaign performance, costs, and results in a single dashboard to quickly identify what is effective.
- Intelligent bidding
Automatically adjusts bids based on performance signals, helping your campaigns stay competitive while working toward your growth and profitability goals.
Frequently Asked Questions
Got a Question? We Have Answers.
Find answers to the most common questions about our services, pricing, and billing.
A collection of our most frequently asked questions about the services, answered by our team of dedicated experts.
A service within the AdSwift platform refers to a marketing channel or solution that you can activate and manage directly through the platform, such as Google Shopping, Microsoft Bing Shopping, or other advertising services.
Once you have signed up and connected your store, you can independently enable or disable the desired services within the application.
Yes, a CSS partner can deliver incremental performance on top of in-house Google Shopping campaigns, as in-house efforts primarily rely on collected consumer data, which a CSS partner does not have access to. Instead, a CSS partner uses a proprietary algorithm that analyzes data from hundreds of millions of products across various categories, brands, and countries to identify trends and patterns that in-house campaigns may overlook.
This depends on the services you have activated. For now, your products only appear in the Google Shopping Carousel, within Google Search results labeled as “Sponsored”. These ads can be shown at the top, bottom, or in the sidebar of search results, and are clearly marked as “Sponsored.”
It might be the case that you will not see the ads yourself. This might come down to targeting settings.
The time it takes to receive your first order can vary depending on the seller and product type. In most cases, the first orders are generated within 30 days after activating the service within the platform.
Please note that several factors beyond our control can influence performance, such as search volume, demand, product type, and on-site elements like conversion rates. To minimize these variables, it is important to ensure that your product data is accurate and well-optimized, and that your pricing is competitive.
Ready to Reach Your Targets With Ease?
Join 25,000+ shops already growing their sales with Cost Per Sale Shopping Ads. Our experts are ready to help you get started.
Set up Your First Campaign Today
- Get started instantly
- Free to install
- Fully performance based